2015
Stereo Typo is a project developed at the Royal Academy of Art, The Hague, in 2016. It investigates the visual stereotypes embedded in typographic design and how these conventions shape our everyday experiences. The project asks a simple yet provocative question: must we always conform—or can we choose not to?
Each student explored and interpreted a personal stereotype through typographic research and experimentation, resulting in a series of works that reflect on the power of type to reinforce or disrupt cultural norms.
> Receipts
Monday mornings are familiar beasts—unyielding, dreary, and best approached with a generous dose of caffeine. On one such morning, with sunlight mockingly urging a return to bed, I ducked into the nearest café. As I paid for my coffee, I noticed the clutter of receipts in my wallet. Grumpy and distracted, it struck me: why do they all look exactly the same?
In a world with infinite printing techniques and countless typefaces, why is the receipt left out of the design equation? Businesses meticulously craft their logos and interiors—yet the bill remains uniform, forgettable. Is this standardisation really about legibility? Is all the information necessary? Why does it vanish so quickly? And is there something meaningful in the way receipts sound or feel when touched?
With these questions in mind—and a fresh coffee in hand—I left the café and began a visual investigation.
This poster is part of a larger installation and typographic research on the aesthetics and cultural significance of everyday printed materials.
To view the full text and accompanying visual research, visit the website of the project.