Kvareli Foundation for Contemporary Art

2022

Visual Identity
Georgia


The concept behind the visual identity of Kvareli Foundation for Contemporary Art aims to portray a modern and sophisticated tone of voice. This is achieved through the clean and minimalist approach to design, which allows the Foundation to have versatility in its visual language, which is pertinent for such cultural centres with a programme of changing events and expositions.

Grid-based and typographically minimalist yet bold style, introducing the Kvareli Red shade - creates a structure for the diverse visuals of the exhibitions to come, keeping the visual identity of the Foundation in place, without creating a sense of rigidity.

For Avesta Group